Mission: RADD – the entertainment industry’s voice for road safety – is dedicated to saving lives and reducing injuries through edutainment.
RADD is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocates the use of designated drivers, seat belts and safe driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are non-judgmental, hip and positive. RADD is a proud two-time recipient of the US Department of Transportation’s prestigious Public Service Award.
NOTE: RADD was formerly known as Recording Artists, Actors and Athletes Against Drunk Driving.Visit the "RADD" website